Freemark Abbey Winery Case Study Example | Topics and Well Written Essays - 3750 words

Freemark Abbey Winery - Case Study Example Hence, Freemark Abbey Winery might be better off harvesting immediately before the storm and eliminating the risk of the rain spoiling the grapes. The not-so-ripe grapes could yield wine that sells for $2.85 per bottle. If Jaeger decided to harvest later and the storm did not strike, there is a high chance that the acidity of the grapes would not fall below about 0.7 percent. In this case, the resulting wines would still sell at a higher price than wine produced from the not-so-ripe grapes harvested now, regardless of what the weather condition is like. However, there is a slight chance that the acidity of the of the grapes would drop below about 0.7, in which case the resulting wine would sell at a slightly lower price of $2.50 per bottle. To make this decision, a decision tree, Michael Porter's (1997) five forces analysis, and SWOT analysis are used to aid in the decision making process. Both five forces analysis and SWOT analysis reveal that Freemark Abbey Winery should pursue a differentiation strategy. From the decision tree in Appendix 1, it can be seen that there are 3 possible decision alternatives and 7 possible outcomes. The first possible decision alternative is to harvest after the storm and sell thin wine should the storm strike and the botrytis mold not form. The second possible decision alternative is to harvest after the storm and sell the wine in bulk should the storm strike and the botrytis mold not form. The third possible decision alternative is to harvest immediately. The first decision alternative has the highest expected revenue per bottle of wine but is inconsistent with a differentiation strategy. The second decision alternative yields the next higher level of expected revenue and is consistent with a differentiation strategy. The third decision alternative yields the least revenue and at the same time is inconsistent with a differentiation strategy. However, the third decision alternative is the least risky. Prioritizing the criteria, it is felt that the revenue and differentiation criteria are more important. Hence, it is recommended that Freemark Abbey harvest the grapes later. Should the storm strike and the botrytis mold not form, it is recommended that Freemark Abbey sell the wine in bulk or the grapes directly. Both the expected value and the rollback analyses yield the same recommendation. 2. DECISION PROBLEM Should the grapes be harvested immediately or after the storm If Jaeger waited after the storm, there are some chances of a warm, light rain, which will result in the formation of botrytis mold yielding the botrytised Riesling. The quantity is 30 percent lower than the normal wine but it sells for $8 per bottle. However, a storm just before the harvest is more likely to produce rain-soaked berries, yielding a thin wine that would sell wholesale for only about $2.00 per bottle and costing Freemark Abbey Winery its reputation. It could sell the wine in bulk or sell the grapes directly to preserve its reputation but these options would bring only half as much revenue, which is the second decision problem. Hence, Freemark Abbey Winery might be better off harvesting immediately before the storm and eliminating the risk of the rain spoiling the grapes. The not-so-ripe grapes could yield wine that sells for $2.85 per bottle.

Descriptive essay Example | Topics and Well Written Essays - 500 words - 8

Loung's Life Within One Month after the End of Her Story - Essay Example Lying on her bed, with eyes wide open, Loung stares at the ceiling and thinks of good old days, her childhood days, before the Khmer Rouge regime destroyed it once and forever. She dreams of her visit to the noodle shop with her family and her playing hotchpotch with her siblings and friends. But these thoughts inevitably turn towards that fatal day when the bad soldiers came and took her father to the killing fields. The good memories struggle hard against the flood of bad memories that impinge incessantly on her mind and then she is left to grapple in her bed clinging to her pillow, as if, it is the only thing on earth that she could rightfully hold on to. And as she slowly closes her eyes, her mind hovers over the home she has left behind, her father, mother, brothers and sisters. It is her dreams that keep her past alive. For Loung, days in the one-bedroom apartment seems better than nights. With Meng leaving in search for work, she is left with Eang who has become more like a mother to her than a sister-in-law. Loung helps Eang with all the household activities which in reality takes hardly any time. Then they sit and talk and talk about their families and days they cherish. They look outside the window to watch the hustle bustle of the street. Unknowingly, they stop talking and get engrossed in watching people on the street and try to imagine their life. They are brought back to reality by the shrill ringing of the doorbell. It is the weekly visit by the members of the sponsor who have brought them to the United States. The man sits on the dining table, the only set of chair and table in the house, and enquires about their health. He then asks Eang to sign some papers which were needed for the admission of Loung to school. He also suggests some job options for Eang and gives some papers. As Eang clo ses the door behind him, Loung looks at Eangs face, and they hug.